Since 1971, a Swoosh logo and three little words - 'Just do it' have become global powerhouses in the sportswear industry, supporting athletes from grass roots through to elite with their iconic Nike shoes and Nike sneakers, as well as producing streetwear for the coolest of cats. Shop our collection of Nike footwear, for men women and kids. Explore classic sneaker silhouettes such as the Air Force 1, and the Nike Air Max 270. Lover of all things retro? Try a heritage style like the Air Tailwind 79.