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Three Aussie brothers, who emerged out of Melbourne’s underground skateboard scene in the late '70s, channeled their passion into a skateboard import business called Hardcore Enterprises. Hardcore created a new market and helped grow the Australian boardsports industry. From their involvement with skateboarding and the streetwear fashion explosion of the 1990s and the rise of surf-influenced apparel, the Hill Brothers and their Hardcore crew created and launched Globe.