Celebrating its fifth year, the new collection and campaign is inspired by the “More Color, More Pride” flag—an expanded symbol representing the power of diversity and inclusion.
On June 27, the global LGBTQIA+ community and their allies will connect with each other to celebrate Pride 2020 in a way that’s never been done before—digitally.
Building toward this momentous occasion, Converse introduces its 2020 Pride collection, inspired by the “More Color, More Pride” flag that was first concepted and popularized by social justice advocate Amber Hikes. The collection aims to celebrate the power of diversity and inclusion to connect us all—because no matter the circumstance—Pride never stops.
A collection of Chuck 70s and Chuck Taylor All Stars as well as apparel and accessories feature the “More Color, More Pride” flag—which expands the rainbow colors to include a brown and black stripe, representing the Latinx and Black LGBTQIA+ community, respectively.
In this spirit, the Converse Pride campaign, which was shot by Devyn Galindo, also takes inspiration from the “More Color, More Pride” flag by amplifying the voices of nine individuals from around the world, including Amber Hikes. Following a two-day workshop in February 2020 led by Converse, It Gets Better and Hikes on the importance of representation and allyship, powerful portraits of these nine individuals from Los Angeles, Tel Aviv, Belgrade, Cape Town, Bangkok, Melbourne and Philadelphia were captured to articulate one collective story of hope.
With a 365 approach, Converse is committed to supporting movements for positive social change and amplifying youth voices as they spark progress to build the future they believe in.
Converse are committed to supporting global and local movements for positive social change. In particular, they want to amplify youth voices as they speak progress and create the future they believe in.
As Converse mark the fifth anniversary celebrating Pride, they are proud to have donated over $1,000,000 in support of local and global LGBTQIA+ organisations.