With the Converse Chuck Taylor All Star Crater, Converse’s 100+ year old classic firmly evolves in the pursuit of sustainability. Its design draws from Nike’s pioneering Space Hippie efforts but does so with unique constraints: preserve the DNA of the world’s most iconic sneaker while reducing manufacturing waste and building from waste.
The All Star has its non-negotiable aesthetic cues: the toe cap, the foxing tap and the pin stripe. Remaining true to the look and feel of traditional canvas, getting the height right and ensuring new patches reflect old values are critical to maintaining the shoe’s All Star-ness too.
Translating the Space Hippie design ethos to the silhouette thus required overcoming three key challenges: Applying Crater Foam to a Chuck shape, identifying a viable upper material and radically rethinking the use of reinforcer materials.
Over 100 people collaborated to meet these challenges. Using In-Situ design principles and iterating at the Converse Concept Creation Center (C4) in Boston, the output ranged from figuring out how Crater Foam, which expands differently from typical footwear foams, could be molded appropriately to meet Chuck specs. Converse also employed Morphlon, a blend of 50% recycled polyester and 50% recycled post-industrial waste scraps, which lends an emotional pull-through to traditional Chuck cotton canvas uppers. By re-conceptualizing components fundamental to the construction of all Chucks, the Chuck Taylor All Star Crater also achieves an additive design language (note the new eyerow) with less material…and created a new lacing system as a byproduct.
The Converse Chuck Taylor All Star Crater is part of NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste. In turning trash into a beautiful new articulation of the Chuck Taylor All Star, Converse achieves at least 40% recycled content by total weight marker, making it one of its most sustainable sneakers to date. The aesthetic achieved, in all its perfectly imperfect glory, also forms the basis for future seasonal Converse Renew collections, which will draft off of select materials and color applications.
The Converse Chuck Taylor All Star Crater and the Crater-inspired FA20 Converse Renew collection will release on July 23 and will be available online and in the following stores:
- Highpoint Super
- Bondi Junction
- Melbourne Central Super
- George St
- Pitt St
- Pacific Fair
- Rundle Mall
THE CONVERSE CRATER IS NOW AVAILABLE TO PURCHASE