"Diesel is a state of mind: it means being open to new things, listening to one's intuition and being honest with oneself. We would like to propose our consumers a wide product offer, so they can style themselves in a look which reflects their own individuality"

Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and 320 single-brand stores (192 of which are company-owned and the rest in partnership with local distributors).



Diesel design does not follow established trends. It is largely unaffected by fashion fads; it is innovative and at times a bit radical, but it always shows careful attention to detail and focus on the selection of quality materials and production techniques. Diesel collections effectively precede trends and do not respond to them, with a constant emphasis on quality. The independent working methods within the company translate to a lifestyle attitude – the Diesel way.