Eastpak is the iconic urban bags brand with strong roots in street culture for youth that totally trust its rebellious nature, functional simplicity and awesome toughness…

International urban bag brand Eastpak launches in New Zealand this September with a range of specialist bags in funky prints, and two limited edition collections. The absolute leader in urban day packs in Europe with 96% brand awareness, Eastpak sells 4.5million bags on a yearly basis. Eastpak is the authentic brand for packs and bags… famed
for their style, toughness & functionality.
 

About eastpak

The Eastpak brand as we know it was born in 1976 when student Mark Goldman convinced his father to start making a line of backpacks for students on his college campus. The collection took off, becoming a favourite among alternative thinkers across university campuses. Over the years Eastpak has taken pride in being recognised as an innovative and
fun brand. Eastpak was the first brand to experiment with wild colours and bold prints back in the early 80’s the bags fun and fashionable establishing a trend that is still evident today.

A combination of passion, energy and technical expertise has helped Eastpak to develop into the consumer brand it is today, producing a range of bags that
combine style, utility and value for money. The tagline “Built to Resist” reflects the durability promised by the Eastpak range, backed up by their 30 year guarantee.
 

Brand personality

Grounded in street youth culture, Eastpak creates prints to support those willing to break themselves in pursuit of DIY urban culture, from skateboarding and BMX to street art
and rock.