In 1949, Kihachiro Onitsuka established Onitsuka Co. Ltd., with the goal of promoting a sound and healthy Japanese youth through sports. At that time, Onitsuka was known as the first specialized maker of gym shoes in Japan. He regularly spoke directly to athletes and their coaches in order to develop the best products possible. The shoes have played a part in just about every marathon and Olympic Game since 1951, and have been worn by victorious athletes. The famous ‘stripes’ are synonymous with sporting triumph. Today, Onitsuka Tiger is known as an original and innovative Japanese sports fashion brand. Based on original sports shoes from many disciplines, the footwear collection combines traditional methods with contemporary designs. Twenty-five years of experience in designing sportswear have also resulted in an apparel collection where elements of Japanese tradition have been fused to create apparel that exudes individuality. To add that finishing touch there is a collection of accessories complementing Onitsuka Tiger footwear and apparel with designs that reflect the innovative spirit of this legendary sports fashion brand.

Download the spring/summer 2009 new shoe models press release here

Download the Onitsuka Tiger 60th Anniversary Magazine here